6 Fundraising Trends to Watch for in 2024

If your job is to take charge of fundraising for your company or organization, you always want to be ahead of the game. Being aware of trends that can impact your fundraising techniques and goals will help you to excel when it comes to bringing in necessary funds for your company or cause. The playing field is always changing, and you don’t want to be left behind.

2024 is expected to bring some new trends to watch for. We are going to explore them so you can decide how they will fit into your fundraising goals.

Fundraising Trends in 2024

1. The Use of Artificial Intelligence

While not everyone may be in favor of using artificial intelligence in the fundraising sphere, the truth is that it isn’t going away anytime soon! AI can help to complete tasks, allowing fundraisers to focus on other items that need to be completed. Artificial intelligence can be used to detect fraud, automate thank-you emails, suggest giving amounts, and much more.

AI can also be used to alert fundraising teams of donors who have not been in touch for a long time. They can alert users who can then reach out before their connections are lost. This can be a crucial part of the fundraising effort.

2. Technology-Based Giving Options

Besides AI, expect to see more technology-based giving options when it comes to fundraising trends in 2024. This includes text-to-give options and the use of QR codes. More companies and organizations are sending texts to supporters, allowing them to simply click on a link to donate. Since everyone has their smartphones with them constantly, it puts the power to give right in their hands.

The same is true with QR codes. Allowing supporters to simply scan a QR code can give them access to your cause, as well as where and how to donate. This is a smart way to put a large amount of information in one central location. You can also include contact information here if your supporters have any questions.

3. Peer-to-Peer Fundraising

Peer-to-peer fundraising allows your supporters to raise money on your behalf. Donors can create fundraising pages that allow them to reach different audiences and raise more money. When this happens, new doors are opened to many other possibilities for organizations and their fundraising efforts.

4. A Deeper Focus on Donor Trust

While there has also been a focus on gaining the trust of your donors so that they know where the dollars are going, the need to do so is expected to be even greater in 2024. As the prices of everything skyrocket, many donors may not be as willing to give as much as they did in the past. They need to feel reassured that their money is going to truly help the cause at hand.

You can gain donor trust by educating your donors. Share your annual report and show them how you are carrying out your mission with the help of their hard-earned money. You can also personalize your outreach. Let your donors feel a connection with you and your organization. If they feel as though they are truly a part of it, they may be more willing to donate.

5. More Cashless Donor Options

Fewer people are handling cash these days. Everything is digital. Expect to see more digital options when it comes to giving in 2024. Many people use their digital wallets for purchases and donations. Research has even shown that people tend to give more when they are using their digital wallet rather than other payment options. This is one of the many reasons why it is in your organization’s best interest to accept digital payments. Some people prefer this method so much that they may not give unless it is an option.

6. Alternative Currencies

Expect to see more alternative currencies as a means of fundraising. Cryptocurrency and stocks are trending to be more visible in 2024. When donors use this option, they can avoid capital gains taxes and gain a deduction on their annual taxes.

As you look to maximize your fundraising options for 2024, keep these trends at the forefront so that you can help support your organization with the best tools possible. By having more options for potential donors and maintaining connections, your fundraising efforts can be extremely successful.

If you feel you would like to review with an advisor that is easy to talk to, please contact me to discuss your goals. richard@successwithpurpose.org.


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